Standards · Funding
How we make money
Who pays us, how each kind of payment is labelled, and what money can never buy.
- Sponsored placements
- Boxes marked “Sponsored” beside our lists, never inside them.
- Enhanced profiles
- Businesses can pay for extra photos and a quote button on their own profile page. The profile says so.
- Quote referrals
- When you request a quote through our forms, the business may pay us a referral fee. You choose who receives your details.
What money can’t buy
A place on a list. A better label. A changed sentence. Removal of a fair criticism. How we choose.
Readers ask
Questions about our funding
Does a sponsor get a kinder write-up?
No. Editors write about a business without knowing whether it buys anything from us, and a sponsored box never sits inside a list.
How can I tell what’s paid on a page?
Anything paid carries a label: “Sponsored” beside a list, “Enhanced profile” on a business page. If it has no label, nobody paid for it.
Who sees my details when I ask for a quote?
Only the businesses you tick on the form. That business may pay us a referral fee for the request, which is how a free guide like ours keeps the lights on.